MERCH & COLLABS 2026
Creative direction and product storytelling across fashion, motorsport, music, and culture.
From limited-edition apparel to collectible merchandise, I develop collaboration concepts that bring distinct brand identities together while creating something new, wearable, and culturally relevant.
AVIATOR NATION × FORMULA 1
Collaboration Concept · Apparel · Creative Direction
Collaboration Concept · Apparel · Creative Direction
A motorsport-inspired capsule combining Aviator Nation’s signature California aesthetic with the speed, graphics, and visual language of Formula 1.
GUMBALL 3000 — MIAMI TO MEXICO CITY, 2026
Merchandise Design · Creative Direction · Capsule Collection
Merchandise Design · Creative Direction · Capsule Collection
A merchandise concept centered on Gumball 3000’s 2026 Miami-to-Mexico City rally, translating the event's energy, destinations, cars, and personalities into a collectible lifestyle collection.
NZXT - VALENTINE'S DAY 2026
Campaign Concept · Art Direction · Graphic Design
Campaign Concept · Art Direction · Graphic Design
A Valentine’s Day campaign exploring the chemistry between gaming, technology, and obsession. The series reimagines NZXT’s visual world through a playful romantic lens—bringing personality, humor, and unexpected softness to a traditionally hardware-driven category.
Designed to feel bold, collectible, and instantly shareable, while remaining unmistakably rooted in gaming culture.
Creative Direction · Campaign Design · Illustration · Digital Content
